The importance of having a website is a fact that is well understood by all (mostly) business owners worldwide. However, what they fail to understand is that website maintenance is equally important. Ignoring the proper maintenance of your website for too long will not just cost you your valuable clients and customers but will severely affect your business’ bottom line.
There are several reasons why website maintenance is considered so important for the growth of your business.
1 – Keep your code/software up to date
It is important to keep the code/software of your website up to date so that your site’s data, as well as your visitors’ info, are safe and secure.
Updating the site also helps with eliminating the chances of any broken links or links that redirect to any unrelated pages. This, in turn, keeps your customers happy and prevent them from getting frustrated and switching over to the competition with their better-maintained websites.
Nowadays, no one can really say that their website is ‘complete’. It doesn’t matter how much time you contribute, how much money you spend, there’s always some room left for improvement. That’s why it is highly recommended to update your website with fresh content and on a regular basis to help engage and grow your audience.
2 – Back up regulary
Backing up all of your site’s files is one of the primary tasks of website maintenance services which can be accomplished either manually or included in the automated services offered by your web hosting provider. And it is essential too, considering the time and money it will consume in rebuilding your website from scratch in the case of any mishappenings such as a natural disaster or any malware attack. Believe me, losing all your site’s information (that you spent months working on) in the blink of an eye is the last thing you want to happen.
A tip: backing up your data once a month is sufficient for simple informational websites, however, more complex e-commerce websites require backing up more frequently.
Majority of websites nowadays depend on specific software and run on thousands of lines of code and as we know, these codes come with their own set of vulnerabilities. What hackers do is take advantage of these vulnerabilities in order to exploit such sites.
What you can do to prevent this from happening to your site is updating your website’s software as well as your web hosting server’s software with security patches and latest releases. Though getting your site hacked with all the security measures in place can never be ruled out as an impossibility. But, if that happens, you will be in a far better position to recover yourself if you have followed the protocols and kept up with regular maintenance.
3 – Google will love you
It’s a well-known fact that search engines love active websites that are fast, error-free, well maintained and add fresh content regularly. Hiring a web development company for website maintenance will ensure that the content being uploaded is correct and up to date. Also, it includes the regular cleaning up of cache that automatically increases the loading speed of your website.
Just keep in mind that the SEO is directly proportional to the site maintenance, the more often you maintain, the better your search engine rankings will be. Ignore it and the rankings will degenerate, who knows Google might even remove your site from its search results if it happens to detect any malware due to negligence.
As I have said before, there are several reasons why regular maintenance is crucial for your site. I have tried to cover as many as possible but still, when you fall into the practice of maintaining your website, you will realize there is much more to this than meets the eye. The key is just to run regular check-ups on your site to ensure everything is as it should be. But how can you be sure of that? Unless you partner yourself with experts who can help you build your dream website that can guarantee long-term success.
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