Email automation – what is it and why do I need it?

Email automation allows you to send targeted messages at designated times or based on specific actions, to build personalized relationships with past, current and future customers. What are the benefits of Email Automation? 1. Email drip campaigns have an 80% higher open rate and 300% higher click-through-rates. This is a great way to keep your company/brand/organization “in…


Long tail keywords are three or four keywords that are specific to the thing what you are selling.

When a person is trying to find something on Google he doesn’t just input one word into the search, he enters a question or a specific phrase. And this is what long tail keywords are – specific phrases a person would enter into a Google search. So, if you use long tail keywords, it is more likely that a person with a specific interest would come to your website and buy your product or service.


5 things your website is missing

If you want to build a profitable business and attract customers through online marketing, your website (and yes, you need one) plays the key role. No matter what your business is, you have to ensure that you capture the attention of your visitor and/or customer. And how to do that? By making sure your visitor doesn’t encounter any problems while browsing through your website.