Let start from the beginning – what is Google Analytics?
Google Analytics is a fantastic service that keeps track of your website’s success (or failure) on organic and paid search results. It gives you a better understanding of how are your visitors reacting to your website, and all that in a very detailed way. And the most important thing – it is free for everyone to use!
In the past, you could also track keywords in Google Analytics. But that is in the past 🙂 Click To Tweet Since GDPR there is no way to track organic keywords users enter into Google to get to your site, which is a shame, but there is nothing we can do about it.
Google Analytics shares with you which of your SEO campaigns deliver the best ROI (Return on Investment is a performance measure used to evaluate the efficiency of an investment. ROI tries to directly measure the amount of return on a particular investment, relative to the investment’s cost.).
Google Analytics is very good at tracking down the results of your internet marketing campaigns. Click To Tweet Combined with Google AdWords, you can get a lot of useful information about your site and visitors.
Note: Google AdWords gives you keywords the user entered into Google, just an FYI.
A little “blast from the Past” 🙂
Google Analytics was once named Urchin visitor tracking by Google (really??). In November 2005 Google decided to rename it to Google Analytics (so grateful for that) :).
Here are the 5 most important reasons why you need Google Analytics:
1. It’s free and it’s from Google 🙂
2. It helps you identify where visitors leave your check-out or sign-up process;
3. It will help you identify the pages and links your website visitors click on the most;
4. It will tell you what was the referring website your website visitor came from;
5. It will segment your visitors by new and returning, their geographical information and if you set it properly, their age and shopping preferences.
But like most search engine services, Google Analytics has its own advantages and disadvantages:
1. Its setup is very straightforward, “plug and play” style. You don’t have to waste time waiting for results;
2. It is very flexible and can provide valuable reports;
3. You can track multiple sites if you have more than one website;
4. It also has eCommerce tracking features.
But, the disadvantage is you cannot track down individual users (as much as I would love that).
And to end this article I will give you a helpful tip that is very popular these days – How can you use Google Analytics to see if (or when) Google manually reviewed your site?
First, you log in to your Google Analytics account and go to the
Add Segment. Then find the
Advancedtab and click
Copy and paste this as shown in the screen below.
Source: contains "raterhub"
Source: contains "zerochaos"
Source: contains "workforcelogiq"
Source: contains "raterlabs"
Source: contains "isoftstone"
Source: contains "leapforce"
Source: contains "lionbridge"
All Userson your
Audiencetab because you will get a pretty good scare when you notice your audience is at zero all the time 🙂
Made a Purchase,
Search Engine Evals. This is a personal preference to have my results shown immediately so I don’t have to search for them.
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