If you want to build a profitable business and attract customers through online marketing, your website (and yes, you need one) plays the key role. No matter what your business is, you have to ensure that you capture the attention of your visitor and/or customer. And how to do that? By making sure your visitor doesn’t encounter any problems while browsing through your website.
1. Links to Social Media Profiles
I am not saying that a Social Media presence is a must, but why not take advantage of all the people that use Social Media daily (and that is a lot of people).
You never know whose attention you are going to capture and what benefit will you gain from them.
So, a simple “Like”, “Share”, “Follow”, “Tweet” or “Pin” is really an easy way to get your message, product or service to a wide range of people.
2. Call to Action Buttons
Those “Contact Us” or “Sign-Up” buttons have to be visible as soon a visitor enters your website.
But, be careful not to be too annoying. These buttons have to be prominent and easily accessible and appear at the right moment.
3. Responsive Website Design
4. Email Marketing Sign Up
5. Testimonials / What others say
So why not use that? Always ask for feedback and place it somewhere near that service/product you are selling. That way you are building your reputation and your profit.
So, tell me, what is your website missing? You should fix that, fast, because you are losing valuable customers that are going to spend their money somewhere else.
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Thanks for the content, what if you’re a new business what do you do about testimonials?
I’m so happy to report that I’ve got all of these things ticked off. Until this month, I didn’t have an email list and that scared me cause I know how vitally important it is. But I’m going strong and building that up slow and steady.
i never thought of Testimonials being part of blog. A good idea.
I could not agree with you more.Thanks for a great insightful article
I LOOOVE the idea of testimonials. I need to add a section on my website for this. It’s such a good idea!
Other than testimonials, I’ve got the other four things in place. These are basics that any business website should have! It is surprising how many business websites have no contact form or button or social media profiles–especially when it is so easy to ensure it. Quite a few websites also have links to non-existent pages or “coming soon” pages. Thank you for this easy read, Karmen!
Hi Karmen, fabulous post! Thanks! When I saw your title I was nervously anticipating yet another site overhaul.
I was delighted to discover that my website isn’t missing any of these items… they are just not particularly well done or easy to find.
I am working on improving these elements at the moment, particularly my email sign up forms. I’ve just snapped up a free month’s trial of ConvertKit, looking forward to playing around with it as it’s been on my wishlist for ages.
I got four down and I’m messing testimonials. This is something I thought of doing but don’t know how to do it. My niche is mental health and chronic illness, I have no product to sell.