Every search engine optimization strategy can be broken down into two categories: on-site SEO and off-site SEO. Both are extremely important for the success of an SEO campaign. To understand the difference between the two of them, you must understand how search engine algorithms work. So, let’s do this.
Google is always looking for new ways to give credit to content that is relevant and that you know what you are talking about. When Google is looking at your content regarding SEO it is asking three questions: Does the content creator have knowledge and skills in their field? Is this the go-to person for advice? Is this the best place to find this information on the web? Do they present honest and reliable information/advice?